A Lavish Story.

My father taught me that money comes and goes, and that there is nothing in this life that is worth more than the experiences you gather along your way. This little piece of advice turned out to be the most valuable gift, he could have given me. To him, money wasn’t meant to be collected and admired from a far, it was meant to be enjoyed, it was meant to be spent. And so I grew up, sometimes in very modest circumstances and other times very lavishly. Having experienced both extremes predominantly taught me one thing: Money to me became more than just the means to live comfortably. It became my ticket to freedom, my ticket to a lifetime of new experiences. I saw people around me who were killing themselves to finish school, then start working and get promoted, get married and have children and then wait to grow old enough so they can retire only to realize one day, that they spent their entire life waiting for something and forgot to live along the way.

 

I never wanted to live like that. I wanted to travel, I wanted to party, I wanted to meet new people and see the most beautiful places this world has to offer. I realized that to truly live I had to create a world for myself in which I could make money and live that life simultaneously. No nine to five, no one telling me what to do and where to be. And so I searched for the right idea, the right industry or product and was lucky enough to stumble across just that. A group of college-grads with a recipe for success: A caffeinated, Pre-mixed alcoholic beverage, who were looking for a business partner. Now back then, caffeinated, pre-mixed, alcoholic beverages barely existed on the market and this was an innovative concept. The brand, that was built up on nothing but an idea, was to become one of the most renowned alcoholic beverage names in the United States, not even five years later. The rapid success brought with it a wide array of new opportunities. International partners, trade-shows across the world and a life of flights, events and experiences. The pre-mixed alcoholic beverage industry was booming. We were selling the party and living the party. After being lucky enough to have been part of the text-book-example-success-story of one beverage brand I knew I had found my cause. I wanted to create my own success story, with my own drink. I wanted to make the party and I wanted to live the party.

 

The idea was simple: I wanted to craft a beverage that would simplify the consumption of the worlds most renowned alcoholic cocktails into one simple handling while providing constant, upscale quality. To me that is what the name Lavish stands for, the comfort of not having to mix your own drink, and the luxury of enjoying only the finest ingredients. I collected inspiration for the flavors across the world and created a line of pre-mixed alcoholic beverages, with the goal of crafting the right drink for every taste. Lavish has provided me with the opportunity of making money while doing what I love. Lavish is more than a beverage, it’s a lifestyle. I continue travelling the world, searching for new and exciting flavors, sponsoring events and collecting experiences. This blog was set up with one intent: As I continue my Lavish journey, I want to share impressions and a collection of the things and places that I learn to love.

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